The MAD-SUN Business Challenge 2.0 was the first collaboration-event of MAD Incubator (MAD) and Start Up Nation (SUN). It was held at the MSC Malaysia Technology Commercialisation Centre (MTCC), Cyberjaya, the home of MAD, on the 25th of January 2014, from 10am to 5.30pm, as a kick-start event to welcome the New Year, 2014, with an exciting challenge.
The MAD-SUN Business Challenge 2.0 was created by MAD Incubator (MAD) and Singapore’s Start Up Nation (SUN) for the early-stage startups who have ideas, schemes, plans, designs and proposals but lack the acquisition of an investor, the advantage for a spotlight and the acceleration for growth. It was a pitching-platform for the tech and non-tech geniuses.
Start Up Nation (SUN) was established in 2011 with a focus on Investments, Acceleration, Social Impact, Digital Marketing, Consultancy and Web Communities. They are now operating in three countries and have successfully gained startup assets as well as networks in 21 countries.
MAD Incubator is Malaysia’s largest private incubator and the country’s most active incubator. To-date, MAD has incubated more than 80 business ventures and is supporting more than 200 companies through its BizStart Programs. MAD targets to democratize entrepreneurship by making entrepreneur assistance and incubation affordable for all entrepreneurs through MAD’s high value quality programs, mentoring, coaching and handholding services, as well as business facilities, networking opportunities, training workshops, facilitation on funding access and lots more.
The MAD-SUN Business Challenge 2.0 was an exciting yet an exacting platform and opportunity for startups and future entrepreneurs to embark on the very first step of their entrepreneurial journey. There were 2 categories in the challenge where in Category 1, 2 ideas out of 5 from the Ideation Stage, were chosen to be incubated under the MAD Incubator’s Scholarship Program for 1 year. Whereas in Category 2, there were 7 chosen startups out of 26 participants, that will be nurtured under the MAD-SUN Startup Program with investment opportunities up to USD10K per project.
The shortlisted, chosen ideas were ‘Guardian Angel’ by Lim Soon Heng and ‘Hijab2go’ by Emil Bjodstrup, under the Ideation Stage, where these winners will be incubated under the MAD Incubator’s Scholarship Program for 1 year. The shortlisted startup projects and ideas, that will be nurtured under the MAD-SUN Startup Program with investment opportunities up to USD10K per project is ‘MedKloud’ by Hay Wei Ming, ‘Brainbots’ by Syazwan Zamree, DoYouShoe Enterprise’s ‘Modular Detachable Footwear’ by Nurali Rahman, Kit Lim’s idea on ‘KAKIBOLA.COM’, Tanuja Rajah’s ‘Rekindle’ project, Anna Rehermann’s language-education application called the ‘Easy Read’ and lastly but not least, Thinking Green Sdn Bhd’s ‘GreeNomad Solar-Powered Kiosk’ by Marwan Ma’som.
The assessors and investors whom were invited to assess and shortlist the participants were Anne Cheng and Rachel Yang from Start Up Nation, Singapore (SUN), Sajeet Soudagar from Knight Capital, Kelvin Goh from Crystal Horse Investment, Adam Hirsch from MGVD, Mohd Shahriman from Multimedia Development Corporation (MDeC) and Rick Ng from Macrolynx.
MAD Incubator also would like to thank all participants and supporters for their turn ups, to the respected assessors and to Start Up Nation (SUN), for a wonderful collaborated-event. The MAD-SUN Business Challenge 2.0 held at Cyberjaya has provided an experienceable event for entrepreneurs, technopreneurs, future entrepreneurs and the assessors, to seek helpful information and hopefully more collaborations in the future. All in all, MAD Incubator hopes to collaborate with SUN again in the upcoming years for great alike events.
Stay tuned for our upcoming pitching session~