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MAD-SUN Putrajaya Challenge


Putrajaya – The much anticipated upcoming MAD-­SUN’s pitching challenge will be held at MAD Incubator’s newly opened Startup Hub @ PjH, Putrajaya on the 29th of March 2014. Encouraged by the recent success of the MAD­-SUN business competition held in January 2014, MAD Incubator (MAD) from Malaysia and Start Up Nation (SUN) from Singapore, have decided to collaborate again!

The MAD­-SUN pitching platform is created for early­ stage startups and entrepreneurs who have ideas, products, schemes, plans, designs and proposals but lack certain factors like seed funding, network and knowledge to accelerate their business. Selected ideas of this upcoming pitching challenge will be awarded the incubation program under the MAD-­SUN Startup Program with investment opportunities of up to USD10K per project.

Start Up Nation (SUN) was established in 2011 with a focus on Investments, Acceleration, Social Impact, Digital Marketing, Consultancy and Web Communities. They are now operating in three countries in Asia and have successfully gained startup assets as well as extensive networks in 21 countries.

MAD Incubator is Malaysia’s largest private incubator and also the country’s most active incubator. To­ date, MAD has incubated more than 80 business ventures and supported more than 200 companies through its BizStart Programs. MAD endeavors to democratize entrepreneurship by making entrepreneur assistance and incubation affordable for all entrepreneurs through MAD’s high value quality programs, mentoring, coaching and workshops.

The upcoming challenge is open to enterprising startups and aspiring entrepreneurs who have ideas, prototypes or products from the three following categories;




i) THE GOVERPRENEUR CATEGORY: The Platform for Governmental-Related Ideas, Products and Inventions.


The Goverpreneur Category is a category for governmental-related ideas or any kind of creations that will cater and help the Government to provide help, services or cater the needs of the people who use the public services, products, places, transportation and facilities provided by the Government. Example: The KTM Train, LRT Train, Public buses, Parks and many more. Your Ideas, Products, Inventions or Creations will have to be a helpful outcome to ease the usage of public-products.




ii) THE ECOPRENEUR CATEGORY: The Platform for Green Technology and Eco-Friendly Ideas, Products and Inventions.


The Ecopreneur Category is a category for green technology and eco-friendly ideas and creations to promote environmental awareness, social awareness, biodegradable and recyclable products. These creations have to ensure the protection of the environment and replacements of artificial substances with natural ones. Your Ideas, Products, Inventions or Creations have to be Eco-Friendly that are less harmful to human health and conserves energy.




iii) THE TECHNOPRENEUR CATEGORY: The Platform for Digital Lifestyles and High Technology Ideas, Products and Inventions.


The Technopreneur Category is a category for digital lifestyles and high technology ideas and creations that are advanced and developed in technology for the everyday use in the lifestyles of people. Digital Lifestyles can range from the High Definition and super slim Televisions, computerised-smart Fridges, the Apple Ipads and Ipods, and etc. Your Ideas, Products, Inventions or Creations are to be of something New, Different, High Tech and Useful to ease the daily lives of people.


The MAD­-SUN Putrajaya Challenge – Event Details:

Date 29th March 2014
Venue Startup Hub™ @ PjH, located in Menara PjH, Precinct 2 of Putrajaya (
Time 10am -6pm

Both observers and participants are welcomed to join this exciting challenge. MAD cordially invites you to the new co­working space, Startup Hub™ @ PjH to have fun, network, relax and Pitch around!




• All technology/non-technology submissions are welcomed from all startups.

• There are no fees to present.

• Applicants can refer their products to MAD Incubator, or email to [email protected]

• Applicants will be required to submit a 2-page Executive Summary outlining company, product, value proposition, management team and any other information that will be relevant to the demonstration (Application Form – kindly click the button below ” Download Application Form”.

• Upon receiving the Executive Summary, MAD – SUN Committees will contact applicant for a review of the product/idea when needed. Applicants need to get their demo/presentations ready for review. All demo/presentation reviews will be conducted within one weeks of your submission.

• Applications will be subjected to rounds of review by a reviewer. Reviewers will decide based on the following:

1. How innovative the product/idea is?

2. How good is the business execution?

3. How likely is it that the product/idea and company will succeed?

• Shortlisted applicants will be selected by the 25th March 2014.

• Successful shortlisted applicants will be invited to the MAD-SUN Putrajaya Challenge on the 29th March 2014 and upon deliberation during event day, chosen inventions will be announced to be incubated under the MAD-SUN Startup Program.

Download Application Form

Presentation Tips

Presentation Tips

Use the 5 W’s and 1 H Format (What, Who, When, Where, Why and How) and then WOW the assessors!



Each applicants will be given ten (10) minutes to pitch their ideas/product/service.

Timing is strictly enforced, handouts, cards, demos or samples are allowed during or immediately after finalist’s presentation.

The pitching session will be followed by five (5) minutes of Q&A session by the panel of assessors.

Proposed Agenda *Subject to Change

Time Title
9:30am – 10.00am Registration
10.00am – 10.30am Andrew Wong’s (CEO of MAD) & Anne Cheng’s (CEO of SUN) Opening Remarks
10.30am – 11.15am Session 1: Magnasys Technology, weTravel, Govment
11.15am – 11.45am Short Break & Private Assessment with Assessors
11.45am – 12.30pm Session 2:, Micro Job, Octowell
12.30pm – 1.00pm Short Break & Private Assessment with Assessors
1.00pm – 2.00pm Lunch Break
2.00pm – 2.45pm Session 3: One Click ON, Tapway, MYHERO
2.45pm – 3.15pm Short Break & Private Assessment with Assessors
3.15pm – 3.45pm Deliberation of Assessors
3.45pm – 4.00pm Announcement of Chosen Ideas

Register as Participant to pitch my idea – Registration Closed

Register as Observer

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