USF Digital Branding Certificate Program 2015

Foundation Course by the University of San Francisco (1 Day)

The University of San Francisco’s Digital Marketing Foundation Course allows you to instantly expand your knowledge and hone your skills in one or many facets of interactive digital marketing. You will have immediate access to hands-on experience with today’s critical tools and technologies and direct access to leading industry experts and a community of interactive marketing professionals.

Practical Workshops by World Internet Academy (2 Days)

You have the option to choose either a Facebook workshop or a Google workshop. Based on what you have learnt from the USF Foundation content, you will use the Facebook or Google tools to promote your brand effectively. These workshops are facilitated by licensed trainers from the World Internet Marketing Academy, an institution founded by Fabian Lim, Asia’s leading internet marketing expert and founder of ClickEvent & PageAdvisor.com.

Option 1: Facebook

More than 1.4 billion people use Facebook to connect with what matters to them and more than 900 million visit every day. When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more. With Facebook Adverts, you choose the type of people you want to reach. This makes your adverts more relevant for the people who see them, and brings you real results.

Option 2: Google

Internet search engines currently accounts for over 85% of all new visitors to a website. Google Adwords is an online advertising service that enables you to display brief advertising copy to web users, based in part on keywords, predefined by you, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display your advertising copy.

You may receive your certificate of achievement upon completion of this course.

Please note that the offer is not open to Malaysian government employees.